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What Is a CRM Specialist and How Do They Help? The Ultimate Answer in 4 Points

Understanding the Role of a CRM Specialist What Exactly Is a CRM Specialist? So, let’s kick things off by talking about what a CRM specialist is all about. In my experience, a CRM (Customer Relationship Management) specialist is someone who manages a company’s relationships and interactions with potential customers and clients. They help organizations streamline […]

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Is Salesforce the Best CRM? The Ultimate Answer in 4 Parts

The Foundation of CRM: Understanding Customer Relationship Management What is CRM? Let me set the stage for what CRM really is. At its core, Customer Relationship Management (CRM) is about managing a company’s interactions with potential and current customers. I think of it as the backbone of any successful business strategy that relies on establishing

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