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What Is Pardot Salesforce and How Does It Work? The Ultimate Guide in 5 Key Areas

Understanding Pardot: A Brief Overview What is Pardot? So, let’s kick things off with the basics. Pardot is a powerful marketing automation platform by Salesforce, designed specifically for B2B marketers. It’s like that best friend who helps you organize your marketing campaigns and keeps track of how well they’re doing. Basically, it enables you to […]

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What Is CRM in Salesforce and How Does It Work? The Ultimate Guide in 4 Parts

Understanding CRM: What’s the Big Deal? What is CRM, Anyway? Alright, so let’s start with the basics. CRM stands for Customer Relationship Management. In essence, it’s all about creating better relations with your customers. Imagine you’re that friend who remembers everyone’s birthdays—how special does that make others feel? That’s what CRM does but on a

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