Understanding Your Audience Researching Customer Needs One of the most important aspects of utilizing digital sales tools effectively is knowing who your audience is. Before diving headfirst into any strategy, I take the time to research what my potential customers need and desire. This means looking into demographics, industry trends, and even speaking directly with […]
Step 1: Getting Started with MyBackpack Creating Your Account When I first started using MyBackpack, the very first thing I had to do was create my account. It was super easy! All I needed was my email and a secure password. I jumped through a couple of quick prompts, and boom, I was in! Making
Understand Your Customer’s Pain Points Identifying the Issues One of the biggest mistakes I see in the SaaS industry is the lack of understanding when it comes to the customer’s pain points. If you really want to sell like a pro, you need to dive deep into the problems your target audience is facing. I