Understand the Basics of Landing Pages What is a Landing Page? First off, you gotta know what a landing page actually is. It’s that single web page where your visitors land after clicking on a link from an ad or an email. It’s designed for a specific purpose: to convert visitors into leads or customers. […]
Clarity Above All Else Simple Messaging When I’m putting together a landing page, the first thing I focus on is clarity. You want the message to be so straightforward that a five-year-old could understand it. Clear messaging means identifying the main benefit of your offer and hammering it home. Forget the jargon; stick to plain
Understanding the Basics of Funnels and Landing Pages What is a Funnel? When I first got into marketing, I stumbled upon the concept of a funnel and thought, “What the heck is that?” Simply put, a funnel is a marketing strategy that guides potential customers through a journey from awareness to purchase. This journey helps