What Is CRM in Customer Service? Everything You Need to Know in 5 Insights
1. Understanding CRM – The Basics What Does CRM Stand For? So, let’s kick things off with the basics. CRM stands for Customer Relationship Management. It’s all about handling a company’s interactions with current and potential customers. The goal? To improve business relationships, streamline processes, and enhance profitability. It sounds technical, but at its core, […]