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Is HubSpot a CRM? Find Out in 3 Key Insights

Understanding What CRM Means The Basics of CRM When I first started in marketing, the term CRM, or Customer Relationship Management, was thrown around like a frisbee at a summer BBQ. But what does it really mean? At its core, CRM refers to practices, strategies, and technologies companies use to manage and analyze customer interactions […]

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Is CRM a Skill? Find Out in 3 Key Insights

Insight 1: Understanding CRM Fundamentals What CRM Really Means First off, let’s get into what CRM stands for and why it’s such a big deal in our digital age. Customer Relationship Management involves strategies dedicated to managing a company’s relationships and interactions with both potential and current customers. Sounds straightforward, right? But trust me, there’s

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