Understanding Customer Relationships The Heart of CRM When I first encountered CRM, I was blown away by the idea that it’s not just software—it’s a way to truly understand your customers. Imagine being able to see everything about a person or a company that has interacted with your business all in one place. That’s what […]
Understanding CRM Mnemonics Breaking Down CRM When I first dove into the world of Customer Relationship Management (CRM), it became clear that mnemonics can be a game changer. They’re simple tools that help us remember complex processes. For me and many others in the field, understanding what CRM truly means boils down to grasping its
1. Features and Functionality Understanding Core Features As I’ve navigated through various marketing automation platforms, I found myself drawn to both GoHighLevel and ActiveCampaign for their robust features. GoHighLevel is often touted for its all-in-one capabilities, from CRM to funnel builders. This consolidated platform means I can manage my leads, bookings, and campaigns in one