1. Understanding the Platform’s Features Unpacking the Dashboard When I first started using GoHighlevel, the dashboard seemed a bit overwhelming. It’s packed with features that can help streamline your marketing efforts. However, once you dig in, you’ll find that each element has a purpose. I found it helpful to spend some time clicking around, trying […]
1. Understand Your Audience Segment Your Contacts In my years of experience, the first step to delivering impactful emails is to really know who you’re talking to. If you can, break down your contact list into segments based on interests, purchase history, or engagement level. Personalized messaging goes a long way. For instance, if you’re
1. Understanding Your Customer Journey Identifying Key Touchpoints First off, it’s crucial to get into the mindset of your customers. What do they experience from the moment they hear about you until they (hopefully) make a purchase? I’ve learned that mapping out these key touchpoints can be a game-changer. Each moment matters—whether it’s an email,
Clarifying Your Goals Understanding the Big Picture First and foremost, I believe that setting clear and compelling goals is crucial for any process optimization effort. Without a strong vision in mind, it’s easy to veer off track. When I took the time to define what success truly looked like for my projects, everything changed. I