Customer Acquisition Cost (CAC) Understanding CAC In my years of diving deep into the marketing trenches, one of the most eye-opening metrics I came across was the Customer Acquisition Cost, or CAC. Simply put, it’s the total cost of acquiring a new customer—expenses related to marketing, sales, and even the tools you use to attract […]
1. Customer Satisfaction Score (CSAT) Understanding CSAT So, when it comes to gauging how happy customers are with our service, the Customer Satisfaction Score, or CSAT, is like the gold standard. It’s basically a straightforward question we ask customers: “How satisfied are you with our service?” This metric is usually measured on a scale from
Understanding the Basics of Mulesoft and Salesforce Integration What is Mulesoft? Mulesoft is like that trusty sidekick for every developer out there, making it super easy to connect various applications and data sources. Think of it as glue that holds different software platforms together. It’s not only powerful but also flexible, allowing businesses to create