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What Is a CRM in Business? The Ultimate Guide in 3 Parts

Understanding CRM: What It Is and Why It Matters Defining Customer Relationship Management When I first stepped into the world of marketing, the term CRM floated around a lot, but it took me a while to truly grasp what it meant. Essentially, a Customer Relationship Management system is a tool or strategy that helps businesses […]

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Which CRM Software Is Best for Your Business? The Ultimate Comparison in 5 Options

1. Understanding Your Business Needs Identifying Key Features When diving into the world of CRM software, the very first step I recommend is pinpointing what your business specifically needs. Take a good look at your existing processes – what’s working? What’s a total headache? For example, if you find that tracking customer interactions is key,

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