Understanding Account-Based Marketing (ABM) What is ABM and Why It Matters Account-Based Marketing is a strategy that focuses on targeted marketing efforts towards specific accounts rather than a broad audience. From my experience, this approach allows you to tailor messages and campaigns directly to the needs and interests of your high-value targets. It’s like adapting […]
Understanding CRM: A Game Changer for Real Estate What is CRM? So let’s kick things off by clarifying what CRM actually means. CRM stands for Customer Relationship Management. Essentially, it’s a tech tool that helps businesses manage their interactions with current and potential customers. For us in the real estate world, this means tracking and
Leverage Automation for Efficiency Understanding the Basics of Automation When I first dove into the world of business automation, I was skeptical. I thought, “Can a computer truly handle the minutiae of my daily operations?” Well, let me tell ya, the answer is a resounding yes! Automating your day-to-day tasks frees you up to focus