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How Salesforce B2B Commerce Works Like a Pro in 5 Steps

Understanding the Basics of Salesforce B2B Commerce What is B2B Commerce? When I first dove into the world of B2B commerce, I quickly discovered how unique it is compared to B2C. B2B commerce revolves around the business transactions between companies. It encompasses the B2B market where wholesalers, retailers, and manufacturers sell goods or services to […]

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The Ultimate Guide to B2B Leads Management

Understanding the B2B Lead Lifecycle Defining Lead Stages When I first dived into B2B lead management, the different stages of a lead’s lifecycle baffled me. Understanding these stages is crucial—it’s like knowing the rules of the game. You have everything from awareness, when potential customers first hear about your product, to the consideration phase, when

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