Understanding CRM in Email Marketing What is CRM? So, first things first, let’s break down what CRM even means. CRM stands for Customer Relationship Management, and it’s all about managing your interactions with current and potential customers. Think of it like your best buddy who keeps track of everything you love and hate, and uses […]
Understanding What CRM Really Is Defining Customer Relationship Management From my experience in the world of marketing and customer engagement, CRM, or Customer Relationship Management, is more than just a bunch of software tools. It’s the heartbeat of any business that seeks to build and maintain strong, lasting relationships with its customers. Simply put, CRM
Understanding the Salesforce Lightning Ecosystem What is Salesforce Lightning? So, let me kick things off by telling you about Salesforce Lightning. It’s a powerful web-based platform that allows users to create apps and customize their Salesforce experience. Before I jumped into this realm, I was bewildered by many concepts, but Lightning truly simplifies this for